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From workshop to (audio) products

Eliakunda Urio and Karen hampson

Farm Radio International has been working with CTA to analyse and share results from IUCN’s SUSTAIN project in Tanzania . After the documentation workshop  we had in April in Kilombero, in the Morogoro region, FRI took the lead to transform the information gathered at the workshop into radio programmes.

IUCN and its partners, including IUCN Netherlands, are working in Tanzania to improve water and food security and climate resilience in the context of the SUSTAIN Programme. Through a combination of field based interventions, strategic partnerships, and policy guidance, SUSTAIN partners aim to transform the design of growth corridors by demonstrating how climate resilient solutions for land, water and ecosystem management can be coupled with economic growth initiatives to build and sustain water and food security.

Capturing information

They all joined a workshop which took place in Kilombero (see http://experience-capitalization.cta.int/information-for-a-new-set-of-radio-programmes/). After the documentation workshop, Farm Radio International (FRI) took the lead to transform the information gathered at the workshop, into radio programs. For FRI, it is of key importance that we understand our audience, so all our projects begin with audience research – even in this case where we have lots of content for the programmes. The FRI team travelled to Morogoro region, focusing on Kilombero and Kilosa districts, and conducted Focus Group Discussions in twelve villages, eight in Kilomero and four in Kilosa district, taking care to ensure that both men and women participated in the discussions. The aim of the research was to understand how much the audience already knows about the SUSTAIN project, and the practices that it promotes. We also asked the potential audience which radio station they trust, and when and how they prefer to listen. All these details help FRI to develop effective radio programs. The two stations selected were Abood FM for the listeners in Kilosa, and Pambazuko FM for the listeners from Kilombero. We visited the radio stations, discussed our plans, and talked to the broadcasters about the plans for the next step: the design workshop.

In late May, radio broadcasters, FRI staff and SUSTAIN project representatives gathered in Ifakara town for three days to plan out the series of episodes. The gender balanced group of twenty participants set out an initial design for ten episodes. The first episode is an introductory episode for the project, which would be followed by three programs each on the three practices selected for inclusion in the programs. The practices were selected as they were easy to understand and describe on radio, easy to replicate with little or no external input, and which might show results in the short term. The practices were cocoa management, beehive fencing and sugarcane multiplication. The programs started to air in mid-June 2018, and you can listen to some clips here: soundcloud.com/farmradio/sets/pambazuko-fm-kilimo-na-ufugaji-episode-1-4

For Farm Radio International, this was the first time we had used the experience capitalization process to identify and develop content for radio programs. The team found it to be an efficient method for identifying good practices, understanding the key issues, and prioritizing content for radio programs. The tables were easy to use and provided a good base for the design workshop.

It was also a good opportunity for FRI and the radio teams to meet and form relationships with the SUSTAIN project teams. These relationships are important as producers will often want to call on the project team to answer listeners’ questions, or participate as guests in the programs. We would definitely use this approach again, with partners who have a lot of results and information to share.

The programmes have been running until mid-August. Take a listen and let us know what you think!

© 2018, CTA. Technical Centre for Agricultural and Rural Cooperation

CTA is a joint institution operating under the framework of the Cotonou Agreement between the ACP Group of States (Africa, the Caribbean and the Pacific) and the EU Member States (European Union). CTA is funded by the European Union.