One of the main objectives of a capitalisation process is to share the lessons or knowledge generated. These lessons can be presented in different formats (written, oral, audiovisual and/or electronic, etc.) according to the target audience and to the specific objectives. Yet, whatever the final choice, it will be necessary to first capture the results of a capitalisation process in writing. A written document can help you store your ideas and also reach out to many people. It may take different shapes, but in all cases, it needs to be concise, attractive or rigorous if it to be effective.
Writing takes time, and it can be difficult. A team can help itself getting started with techniques such as mindmaps or freewriting (either individually or as a group). It will also be helpful to start with an outline or a template which can then be “filled up”, and to get feedback from those who can look at the content and at the way it is presented.
Individuals can also improve their text by editing it carefully, considering the language they use and the style, and also the formal and layout in which it is presented. The most important thing, however, is what the document says: they must make sure they present the results of their analysis in a clear and convincing way – keeping always in mind to whom are they addressing their message.