A decision tree towards adoption

The need to pay attention to the adoption of the results of every capitalization process has been discussed in all meetings: a process which starts with the documentation and the dissemination of these results. An additional product completed by the CTA project is an online tool to help this process start. Its development followed the analysis of the gap between the identification of the main issues and lessons during an experience capitalization process and the actual documentation process. This tool targets those who are actively involved in a capitalization process but who, at the same time, have little knowledge about or are not familiar with the methods that can help generate change or create awareness so that others adopt or adapt a particular innovation. These are people with various backgrounds, experience and positions within their respective organisations, but who are not necessarily trained as communication or knowledge management specialists.

What next?
Many participants wonder how to continue after writing their stories. Participants realize the benefits of a capitalization process in terms of lessons learned and insights. But if the objective of the process is to generate change through the adoption or adaptation of an innovation, or by scaling it up, then it is not always clear what additional steps are necessary.

When discussing the development of this tool the first step seemed to be to ensure that the lessons learned and insights are shared with relevant stakeholders. This meant that participants should share knowledge and subsequently engage people as part of the groundwork necessary before any decision is made. The second step focused on how to supscale an activity or project, which apart from sharing insights, also requires strategic organisational information. Scaling up has a direct effect on an organisations’ development and requires different or additional resources. This analysis resulted in the development of a resource tool built around a set of reflective questions with multiple answers.

The result is a Decision Tree with two main branches:

(a) Sharing Knowledge
• Which goals can be achieved by sharing the lessons learned?
• who else would be interested in these lessons?
• what kind of information would these target audiences need?
• what kind of communication materials could be used to reach these audiences?
• which communication channels to use?

(b) Scaling-up
• What do you need to scale-up your intervention?
• Who could support the scale-up?
• What kind of information would the target audience need?
• what kind of communication materials could be used to reach these audiences?
• which communication channels to use?

Try it out! This is all available here: http://cta.webplace4u.nl/

© 2018, CTA. Technical Centre for Agricultural and Rural Cooperation

CTA is a joint institution operating under the framework of the Cotonou Agreement between the ACP Group of States (Africa, the Caribbean and the Pacific) and the EU Member States (European Union). CTA is funded by the European Union.